Joker Representations leads the development, import and marketing of toys from the Far East and Europe, and the distribution of wholesale toys in Israel and other countries. The company was established in 2014 and is headed by Rami Amsalem, an economist by trade with dozens of years of experience in managing importing/marketing arrays for wholesale toys.

The company represents many brands around the world, from building games, dolls and unique robots to a wide range of additional types of games. Among other things, Joker Representations also develops unique games to bring the latest trends into the market. The toys are distributed to major chains, enjoying high-quality products and service at the highest standards.